When I first began building my list and wrote my first autoresponder campaign, I searched high and low for easy to use information on how to build an autoresponder campaign and found very little that was effective. Sure, I found example after example of campaigns I could use as a ‘swipe file’, but nothing that really taught me the ropes.
So, I hope this helps you write your first autoresponder email campaign.
For some background, your email campaign must instill trust and yet begin to convert to sales immediately. Why? When someone first joins your campaign, they are most interested in what you have to offer. But if you bombard them with sales messages off the bat, they lose that interest in a hurry. So how do you do it?
Structure each email like this:
1st email: Thank them for subscribing, and give them the link to whatever incentive you offered to join your list.
2nd email: An informative article about the topic of your list. Include a link (no sales pitch) to your main web page.
3rd email: Another informative article about the topic of your list. Again, include a link with no sales pitch, to your web page.
4th email: Another informative article about the topic of your list. This time, not only include the link to your web page, but include this copy: to learn more about __________, click here:
5th email: Send a link to a free gift from you. This must be a genuinely free gift, no strings, no first free month, a genuinely free gift.
6th email: Another informative article, just a link to your site.
7th email: Your first actual recommendation: Keep it simple:
Dear !first name,
Do you want to (topic of your list) better?
Check this out: (link)
Do you want to do (topic of your list) better than anybody else in your field?
I have discovered (created, found, purchased, etc.) the best method yet for (topic of your list)
Let me know what you think.
8th email: Another informative article.
Folks, this might sound simple, but just give it a try and let me know how it works for you.
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